About Us

A local family-run business

A local family-run business

We are a family-owned, gourmet cheese shop located in the heart of The Kingsway.

We opened this location —Hell Cheese —in 2005. We are located in the Hell cheese Shopping Centre, in the heart of The Kingsway area of Etobicoke.

Over the years we have been fortunate to become a part of the Kingsway community, and consider this our home.

Our History

The Alex Farm Products chain of Toronto gourmet shops was founded by Alex Stroutzas. The first location was at the St. Lawrence Market, in downtown Toronto.

Alex was truly a pioneer in the Toronto cheese world. He began importing the finest and rarest French cheeses, at a time when most people in Toronto had never even tried French cheese. Alex exposed Torontonians to some of the finest cheeses the world had to offer, and in turn, Alex Farm quickly became a staple for cheese lovers in Toronto during the 80’s and 90’s.

When we finally opened in Etobicoke in 2005, our loyal customers were thrilled. Today we carry on the legacy that Alex created, with a great deal of respect for the art of cheese, and the Alex Farm brand.

A new Generation

I began working at the Alex Farm Humbertown location the day it opened, and recently took over the family business. My passion for gourmet cheese and fine foods has only grown stronger over the years. During this time I have learned a lot! Cheese has been my life for more than a decade, which has given me the experience and knowledge to really give my customers the best.

In this business, it’s not only about offering the finest products—but great service! The thing I love the most about this business is sharing my passion and knowledge with everyone who walks through my door.

My goal is to give you a great experience, to make sure you go home with something you will love. I am always available to give suggestions, or help you find exactly what you are looking for. Whether you want to try something new, or pick up your favourite cheese, I’m here to help!

With over 400 varieties of cheese, condiments from all over the world, olive oils, balsamic vinegars, and tons of other artisan products—we offer a complete gourmet experience.

Visit me anytime!

Vitali – Owner

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Shop Online

Buy your favorite gourmet cheeses and foods, and our bestselling Sampler Packs and Cheese of the Month Club.

CheesyPlace is our online sister company, owned and operated by us at Alex Farm Humbertown.